Material Design is a popular method for designing websites and other digital products. This article explores some of the principles of material design which can be used with modern websites to create a more visually appealing and intuitive user experience.
Material Design follows a set of guiding principles to create a cohesive look across the entire site. These principles use color, shape, typography, and texture to create a consistent design language. These principles are also easily adaptable so that website creators can change the look and feel of their site without completely redesigning it.
Use Space Wisely
White Space: Also known as negative space, white space is the space between content on the page. Material design focuses on using white space to better highlight the important content. This gives users a visual break from the wall of text many websites have and makes it easier to read and understand the content.
Margins: Similarly, margins can also be used to help separate important content from less important content. For example, larger margins around a heading can emphasize its importance to the reader and establish hierarchy on the page.
Shadow and Light
Material design uses contrast to give depth to the page. This can be done by using light and shadow to create distinctive shapes. This makes it easy for the user to distinguish elements quickly and efficiently. If used properly, shadow and light can create a more energetic, engaging, and engaging experience for the user.
Color and Typography
Color: Colors are used to create an emotional connection with the user. Color can be used to influence the perception of the brand and elicit a certain emotion or feeling. A good example of this is in logos, where the use of color can have a profound effect on the user’s perception of the brand.
Typography: Material design often uses typography to convey important information. Typography can be used to create a hierarchy of information, from headlines to body text, to better help users scan the page. An appropriately chosen typeface can also contribute to the overall look and feel of the site.
Responsive Web Design
With more and more users browsing the web on their mobile devices, it is increasingly important for websites to be responsive so that the layout of the page changes based on the screen size of the device being used. Material design principles can be applied to help ensure the look of the site stays consistent regardless of the device being used. This will help create a more seamless and intuitive user experience for all users.
Conclusion
Material Design is a great way for website creators to create a more visually appealing and intuitive look and feel for their websites. By using principles such as space, color, and typography, along with shadow and light, website creators can create websites that are engaging for users and easy to use. With material design principles, a website can be easily adapted to ensure it stays consistent across all devices.