Search engine optimization campaigns with strategies
that help you achieve long-term results.
Effective SEO requires a diverse skill set. Analysis, strategy, writing, and programming our team is ready to get you relevant listings in search engines.
Search Engine Optimization that Works
Our search engine optimization, or SEO, programs comprehensive goal is to develop content, campaigns and strategies that increases the quality and quantity of organic traffic to your website from search engines. Building effective professional SEO campaigns around strategies starts with clearly defined goals and an analysis of the challenges that will be encountered trying to achieve those goals. Clear communication of those goals and challenges with our clients allow us to deliver measured results in the form of increased traffic and website leads.
The Professional Search Engine Optimization Difference
The rules for search engines are constantly changing and it can be hard to keep up with the latest updates from search engines like Google. If you want to go from invisible to the #1 spot you have to know the rules and implement an effective optimization strategy to get your website seen. When deploying an effective SEO strategy you need to understand what rank factors Google is looking for in the page content, site structure and connection to the internet in general.
Building a SEO Friendly Website
When you’re ready to design a website, optimizing your website understanding what to look for in an SEO program and strategy is extremely important. Simply writing content and adding some meta-data and keywords isn’t enough to start climbing in the search engines. Knowing what to discuss with your SEO company in the planning phase of website content development will help you recognize if your SEO company knows what they’re doing. These are a few of the things we like to discuss with our clients when they want to begin an optimization strategy.
- Intended purpose of the web page
- Content quality, length, readability and organization
- Website Expertise, Authority and Trustworthiness (E-A-T)
- Credibility and reputation of the website and content writer
- User signals, or interaction with the web page (load time, time on site, bounce rate, pages visited…)
- Linking, both internal and external
- Website design and page coding
As you can tell some of these are able to be immediately addressed and some are developed over time. Website design, coding, links, content length and organization are things that can be immediately addressed. To build credibility you have to become a trusted resource for users, provide easy to access information while consistently generating relevant content.
What goes into effective SEO?
Simply put tracking, analysis and improvement. Assessing every element that makes up a web page and the impact they have on the page page performance can only be done through measurable results. These results aren’t just higher rankings on specific keywords. These are measured though indicators such as time spent on the page, bounce rate, interaction, form submissions, and content downloads both before and after web changes are deployed. Don’t confuse SEO and conversion optimization. They are closely related since user signals are a factor in search rankings. One does affect the other. Well organized, planned content will not only optimize well, and help you rank higher, it will also deliver leads and phone calls.
So, how does Google ranking work?
Google’s purpose is to “organize the world’s information and make it universally accessible and useful.” They do this by sending out spiders, automated software, that crawl websites to gather information about the content on the pages it finds. With all that data Google’s search engine algorithm builds a rank index of all the websites it’s crawled. Then, when a user does a search, Google delivers a search engine results page (SERP) that tries to match the users search with the most relevant content they’ve indexed. A #1 spot in google will give you the highest possible organic click through rate for a specific search. Showing up on the first page, within the top 10 results, is ideal because 95% of users never make it to the second page of results. Understanding SEO Rank Factors is the only way to move up on the SERP’s.
Everyone wants the number one spot
When deploying an effective SEO strategy you need to understand what rank factors Google is looking for in page content, site structure and connection to the internet in general. There are hundreds of rank factors, and asking your optimization provider questions about what rank factors they address will let you know where they will spend their time and effort, how effective it will have on your rankings, and generally if they even know what they are talking about.
- Domain Age
- Keyword in top level domain
- Keyword as first word
- Domain history
- Exact match domain
- Keyword in Page Title
- Keyword Title tag
- Keyword in description
- Keyword in H1, H2, H3 tags
- Content Length
- Table of contents
- Keyword density
- Supplemental Keywords
- How in depth the topic is covered
- Page load speed
- Mobile usability and friendliness
- Duplicate content
- image optimization
- Outbound link quality
- What outbound links go to.
- Spelling and grammar
- Syndicated content
- Hidden or tabbed content
- Broken links
- Internal links and quality
- Reading level
- HTML or coding errors
- URL length
- Bulleted lists
- Priority of page in sitemap
- Page age
SEO Factors to Address
There are many factors that go into determining your rank in search engines. Staying up to date on algorithm changes to understand what specific changes you need make to directly affect your campaign conversion rate both short and long-term.
If your interested in learning more about our SEO program and how it works with our other services give us a call today 918-558-7001.