Dr. Raul Garcia and Dr. Conchi Sanchez-Garcia are college sweethearts that are dedicated to their patients and dental practice. They have warm hearts that welcome everyone. We were ecstatic when they chose WatermelonSeed to help them level up.
Meet Dr. Raul Garcia and Dr. Conchi Sanchez-Garcia
The Startup
It all started with an analysis of every data point they had been tracking. We looked for blind spots in what was being tracked. We set up new systems, like tracking telephone calls, complete customer journeys and even screen recordings, yep we can do that …and many other data points. All of this data became the foundation of every decision we make along their journey. We have a “play the ball where it lies” approach to helping our clients. Identifying metrics and discussing goals is easier when you have solid numbers.
Branding
It all starts with branding. Miami Designer Smiles had a brand that was developed over 15 years in the Miami community. Branding is basically all of your graphic elements that make up your business, from the sign on your door to print materials and website. Everywhere someone encounters your business they see your brand. Branding extends into the “buzz” about your business as well, online reviews. How you answer the phone, how you interact with patients in the exam room, all encompass parts of your brand.
Logo
This was their logo and colors before joining WatermelonSeed. There was a progression in style and colors with a less literal “Tooth = Dentist” thinking, in terms of design.
The 2019 flower version of their logo was the starting point from which we moved forward. The lotus, a symbol of purity, rebirth and new beginning, was a perfect fit for how they saw their service to the Miami community.
Custom Premium Content
It all starts with branding. Miami Designer Smiles had a brand that was developed over 15 years in the Miami community. Branding is basically all of your graphic elements that make up your business, from the sign on your door to print materials and website. Everywhere someone encounters your business they see your brand. Branding extends into the “buzz” about your business as well, online reviews. How you answer the phone, how you interact with patients in the exam room, all encompass parts of your brand.
Website Redesign
Their new website is responsive to all browser sizes offering custom experiences depending on your device. This improves user experience and raises conversion. To succeed online, we believe your website needs to be constantly tweaked a/b tested and monitored. We want you to think of it as a living thing like a plant.
Websites
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Before & After
This is the before and after of their redesign. There is a clear hierarchy in their new website. They lead with video, custom photos, patient transformations, and custom content that is added to every month. includes premium content.
Custom Photography and Video Production
By providing custom photography and video production, we meticulously captured the essence of their personality, community involvement, and vibrant office culture. These visuals were strategically utilized to strengthen the branding of the company’s website, social media, and other marketing materials. Our focused approach ensured that every shot reflected Miami Designer Smiles’ unique identity, making their brand instantly recognizable and deeply connected with their audience.
WatermelonSeed Marketing has been an invaluable partner in our journey to success. Over the past three years, they have not only helped us grow our business but have also elevated our brand through their exceptional video shoots. We had the pleasure of working on a memorable 23-hour video shoot with them, showcasing their dedication and commitment to delivering outstanding results. Their strategic digital marketing approach has made a significant impact on our bottom line, enabling us to achieve substantial financial growth. We are proud to say that with WatermelonSeed Marketing by our side, we have taken our business to new heights, resulting in a remarkable increase in revenue. Their expertise and passion for what they do are truly unmatched.
Dr. Raul Garcia and Dr. Conchi Sanchez-Garcia, Miami
YouTube Channel and Social Media Platforms
Their recognized brand is carried through their YouTube channel and all social media platforms.
Patient Testimonials
In Office Slideshow
Dr. Garcia needed a refresh of their in office video that played in the waiting room and on the televisions in their operatories. We took their existing slides and updated it to match their brand. We also put it in a system that allowed them to easily update the slides and push those updates to all the televisions.