If you’re in the business of online marketing, you’d know that building a powerful email list is one of the oldest, yet most effective, marketing strategies. Email marketing continues to be an important tool for any online business, and for good reason.
Building an email list is a cost-effective means of creating a loyal fan base and easily getting the word out about your products, promotions, and events. A strong email list can also drive increased traffic and sales to your business or website. Huge businesses like Amazon and small businesses like local pubs all have a reason to collect and nurture email lists.
Luckily for you, building a powerful email list is also simpler than you may think. Here we’ll provide you with some actionable tips that you can use to build an email list that will help your business stand out against the competition.
Create a Lead Magnet
A good lead magnet can be anything that motivates your potential customers to share their email addresses with you. A majority of marketers agree that an effective lead magnet is the single most important factor in building a powerful email list.
Lead magnets can include free resources like eBooks, PDFs, webinars, whitepapers, reports, templates, quizzes, free trials or demos, discounts, and offers. The lead magnet should be relevant to the audience you’re addressing.
Use Opt-In Forms on Your Website
Visitors to your website aren’t all going to take the time to sign up for your email list, so it’s important to have a clear opt-in form on your homepage. This gives visitors easy access to your list without interfering with their browsing experience.
The key to getting people to sign up to your email list is to make the opt-in form as attractive and appealing as possible. This means it should be easy to read, simple to understand, and should communicate the benefits of joining your list. You can boost your sign-up rate by offering an incentive like a free guide, report, or discount.
Use Social Proof
In marketing, social proof occurs when a person looks to others to learn what is the right action to take. Including positive testimonials and Trust Seals on your website opt-in form can help get more people to sign up for your email list. Testimonials from current subscribers can instil trust and increase the likelihood that visitors will subscribe to your list.
Regularly Send Out Valuable Content
To keep your email list active and engaged, it’s your responsibility to regularly send out valuable content. This means more than just random posts. This means sending out content related to your target audience’s interests, goals, and pain points. You can send out product updates, discounts, free resources, helpful articles, and industry insights.
Remember that the goal of an email list is to promote engagement and build a loyal audience. So, keep your email offers relevant and interesting and avoid spam. You want to position yourself as a trusted source of information and a worthwhile investment.
Final Thoughts
An email list is an important asset for any online business, and learning how to build a powerful list is essential if your aim is to improve your marketing efforts. By creating a lead magnet, using opt-in forms on your website, showcasing social proof, and regularly sending out valuable content, you’ll be well on your way to building an email list that will help improve your business and get you the results you want.