Emojis have become an essential part of the modern world. While they were previously only seen as a fun way to personalize messages, they are now a powerful tool in marketing communications. With emojis, you can give your company a personality and make your content more engaging and relatable to your audience. And as technology changes, so do the ways companies interact with their customers, and this is where emojis come in.
This article will explore the advantages of using emojis in marketing communications and why you should consider increasing your use of these little graphics.
What are Emojis?
Emojis are small pictures or graphics that are used to convey emotions, thoughts, and experiences. They include symbols such as smileys, hearts, and animals, as well as flags, drinks, and food. Emojis have become increasingly popular, as they can be a quick way to express one’s mood, be it anger or joy.
The use of emojis has been closely tied to the advancements in technology, particularly social media. Smartphones, tablets, and computers now enable us to communicate with one another using text and picture messages, and emojis allow us to visually convey our feelings within these messages. As a result, they have become an essential component of many mobile apps and social media sites.
Advantages of Using Emojis in Marketing Communications
When used correctly, emojis can make marketing communications more engaging and relatable to a target audience. For one, emojis provide context, making it easier for the sender to convey an intended message. In marketing, this can help a company connect with its target audience, as it establishes a personal connection. Furthermore, the addition of emojis can make an email, blog, or social media post pop, attracting the attention of the readers.
In a world of short attention spans, it’s vital that a company makes its content stand out. The use of emojis can help a company achieve this by adding emotion and humor to what might initially be a complex or boring subject. As a result, the content will be memorable to the audience. What’s more, when an audience member sees an emoji, their brain will automatically link it to the previous experience they had with the company, increasing brand memory.
How to Effectively Use Emojis in Marketing Communications
Though a company might start off using emojis in marketing communications for fun, it’s important to take into consideration how it can affect the company’s brand in the long term. If a company’s brand is professional and formal, then the use of overly expressive emojis may not be the best choice. However, if a company is trying to reach a younger demographic and wants to establish a friendly, approachable persona, then emojis can be a great choice.
When using emojis in marketing communications, it’s important to remember that less is more. An email or post filled with emojis can come across as spammy and unprofessional. Instead, it’s better to choose a select few emojis that accurately convey the intended message. Furthermore, don’t forget to check the meaning behind an emoji, as they can vary across different platforms.
Examples of Companies Successfully Using Emojis in Marketing Communications
Many companies have begun successfully using emojis in their marketing communications to create an engaging and personal experience for their audience. For instance, Domino’s Pizza used emojis to help its customers order a pizza with a simple text message. This enabled the company to reach a younger audience who were less likely to call up the company or visit its website. Additionally, Delta Air Lines used emojis in its social media posts to promote its travel destinations and specials. This resulted in increased shares and engagement, as its audience was more likely to remember the posts.
In Conclusion
With the proliferation of technology and social media, companies must find new ways to stay relevant and engage with their customers. Emojis can be an effective tool in marketing communications, as they provide context and make content more engaging, personal, and memorable. However, it’s important to use emojis judiciously and consider how they fit within the company’s overall brand message. Companies that successfully use emojis in marketing communications can expect increased engagement and a new level of brand exposure.