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Dental Marketing

Death by 100 cuts - the adversarial battle in clear heights market, highlighting the power of Local Business vs National Business.

The dental industry has witnessed a significant transformation with the advent of clear aligners, a market that has become fiercely competitive over the years. Companies like Smile Direct Club (SDC) emerged as significant players, aiming to revolutionize dental care with their convenient and affordable clear aligner solutions. However, the journey […]