When it comes to posting content on social media, there are two main ways to do it: through stories and through feed posts. While both are effective in their own right, some may debate which is better. Today we’ll be exploring the differences between stories and feed posts and determining which may be better for your brand.
What Defines a Story Post?
A story post on social media platforms like Instagram and Facebook is essentially a slideshow of photos, videos, or a combination of both. These typically provide a snapshot of the user’s daily life or current activities, and disappear automatically after 24 hours. Depending on the platform, users may also have the option of adding polls, music or filters to their stories.
What Defines a Feed Post?
Feed posts are, essentially, the opposite of stories. Instead of disappearing after 24 hours, feed posts remain on the user’s profile indefinitely. These posts can be as long or as short as the user’s like and can include photos, videos, text, links and GIFs. Users can also tag other users or accounts, and apply hashtags and geotags to increase their post’s visibility.
Which is Better for Brand Promotion?
Both stories and feed posts have their advantages when it comes to generating engagement and promoting a brand. Story posts are a great way to keep your audience updated on the go, and are particularly effective for sharing time-sensitive promotions. They are also ideal for showcasing a brand’s personality and sharing behind-the-scenes content. However, story posts tend not to get as much engagement as feed posts, due to their short shelf-life.
On the other hand, feed posts are perfect for promoting long-term content and driving sales. As well as the greater lifespan, they also provide the opportunity to add links or call to action buttons to direct followers to the brand’s website. The one downside to feed posts is that they are less visually appealing than stories, with most platforms having an algorithm that prioritizes video content and stories over images.
Conclusion
Ultimately, the debate between stories and feed posts comes down to which best suits your brand and your social media strategy. Stories are perfect for sharing behind-the-scenes content and time-sensitive promotions, while feed posts are great for driving sales and creating more visually engaging content. It’s a good idea to experiment with both to see which method generates the most engagement for your brand.