Instagram is now the most influential platform for businesses and brands to showcase their products and services. Branding on Instagram offers unique opportunities for businesses to engage with consumers and create a powerful visual identity for their brand. Your Instagram aesthetic is one of the most important elements of your branding, because it’s the first thing potential followers see, and it conveys the look and feel of your brand. But creating a cohesive aesthetic that reflects your brand’s values and presents it in an attractive, engaging way can be a challenge. Here, I’ll show you the best strategies for building a brand aesthetic on Instagram.
Choose an Aesthetic Template
The key to creating an effective Instagram brand aesthetic is to develop a visual template that reflects the look and feel of your brand. This can be incredibly complex or minimalist, colorful or monochrome – whatever matches the theme and values of your brand best. You can use style boards, color swatches, or mood boards to help you develop and visualize the template. Once you have an idea of what your aesthetic will look like, you can easily coordinate your posts and create a polished and professional feed.
Consistency is Key
To create an effective Instagram brand aesthetic, you must be consistent in terms of what you post and how you post it. This means using the same filters and color palettes, as well as maintaining a similar overall tone, visual style, and format. This can be incredibly difficult since Instagram is always changing and evolving, so it’s important to check on your feeds on a regular basis and make any necessary adjustments. An easy way to keep track of what posts and content will or won’t fit into your aesthetic is to use a content calendar.
Showcase Your Brand’s Personality
Your Instagram brand aesthetic should reflect the personality of your brand. Elements like color, font choice, and overall style should all be consistent with what your brand stands for. Consider adding personal touches to your feed such as quotes, pictures, or product demos to give followers an idea of who you are and what your brand represents. This will help establish a connection with your followers and make them feel like they are a part of something.
Engage with Your Followers
An important part of maintaining an effective Instagram brand aesthetic is to engage with your followers. Ask them for their input and feedback, and take the time to respond to comments. This will help your followers feel valued, and it helps you maintain an active and engaged community. Plus, responding to comments will also give you the opportunity to take a look and makes sure that your posts continue to fit your aesthetic and align with your brand.
Using Analytics
Using analytics can be a useful way of determining what content and posts perform best with your followers. Every social media platform has its own built-in analytics, but there are also downloadable tools that allow you to monitor your Instagram feed’s performance in real-time. These tools help you to measure the success of your aesthetic, style, and content choices and make adjustments as needed.
Conclusion
Building a brand aesthetic on Instagram that reflects the look and feel of your brand takes both time and effort. However, the power of Instagram as a social media platform makes it well worth it. By maintaining a consistent look and feel, engaging with followers, and using analytics to measure performance, you can create an effective Instagram brand aesthetic that both connects with and reflects your brand.