Videos are an increasingly important component in the digital marketing toolbox, as they can be used to engage and inform website visitors in a way that other content formats cannot. According to a study by HubSpot, videos can increase organic traffic to a website by up to 157 percent. But are you using Video SEO best practices to ensure that your videos are getting maximum exposure and engagement? In this article, we will discuss some Video SEO techniques that can drive better results for your videos.
Tell a Story
The most important factor in creating a video that will engage viewers is to tell a compelling story. This can be done with an animated explainer video, a product demo, an interview with an industry expert, or a video that tells the story of the company and its mission. Whatever type of video you choose to create, it should be well-planned and tell a story that draws the viewer in.
Add Keywords to Your Video Title and Description
Using the right keywords is essential for Video SEO. Make sure that you do some keyword research and choose the keywords that are most relevant to the content of your video. Then, use those keywords in the title and description of the video. When choosing your keywords, be sure to put yourself in the shoes of the viewer – think about what words and phrases they would use when searching for the type of content in your video.
Transcribe Your Video
‘Transcribing’, a practice that involves typing out the spoken content of your video, is a great way to improve its SEO. By transcribing your video, you can create a full text version of the content that you can then use throughout your website. Transcribing can also help improve the accessibility of your content, as it makes it easier for individuals with disabilities to consume your videos.
Optimize for Mobile
Given the speed at which the mobile web is growing, it’s essential that your videos are optimized for mobile. You should ensure that your website and videos are mobile-friendly in every aspect – from loading times, to video player compatibility, to the font size of the video content’s captions and descriptions.
Promote Your Video for Better Reach
After you’ve created and uploaded your video, it’s important to promote it in order to increase engagement and reach. You can start by sharing it on all of your social media platforms and giving visitors an easy way to embed and share your video. In addition, you can set up an SEO-friendly metadata for your video and submit a sitemap to Google Webmaster Tools to make it easier for search engines to find and index your video.
Analyze and Optimize Your Videos Regularly
Finally, it’s important to regularly review and analyze the analytics for your videos in order to find out what works best for your audience. You can use YouTube, Google Analytics and other tools to monitor things like watch time, engagement, number of views and click-through rates. Once you have this data, you can use it to optimize your videos for better results.
Video SEO is an important factor in the digital marketing landscape – not only does it help increase organic traffic, but it can also help increase conversions and brand loyalty. Use the Video SEO best practices discussed in this article to create better videos that engage and inform your website visitors.