Web design in the past focused primarily on aesthetics and easy navigation, but with the emergence of voice search, the game is changing. Voice search, once seen as a fun gadget novelty, is now an integral part of the internet browsing experience and is vastly impacting web design strategies.
The team at WatermelonSeed Marketing understands the evolutionary nature of web design, heavily considering the rise and impact of voice search.
The Emergence of Voice Search in Web Design
Voice search arrived on the scene over a decade ago, and it quickly carved out an indispensable niche. It initially found its home in our smartphones, but has since moved into homes across the globe through smart speakers such as Google Home, Amazon Alexa, and Apple HomePod.
In our fast-paced, multitasking world, voice search offers ease and accessibility for users who are cooking, driving, or just cozy on the couch. It’s all about convenience — and it’s a convenience that is swiftly and surely changing the future of web design.
How Voice Search Influences Web Design
Here at WatermelonSeed Marketing, we’re closely following the impact of voice search on web design for our clients.
Changing User Behaviour
Voice search is transforming the way users behave online — and web design needs to keep pace. Consider these shifts:
- Commands are replacing queries.
- Conversational language is more prevalent.
- Mobile compatibility is a must, as many voice searches happen on mobile devices.
Designing for the Era of Voice Search
Mobile-Friendly Web Design
As mentioned, many voice searches are done via smartphone. Therefore, it is crucial that websites are mobile-friendly. At WatermelonSeed Marketing, our design team makes mobile optimization a priority for all web design projects.
Structured Data and Schema Markup
When it comes to designing for voice search, implementing structured data and schema markup is pivotal. This strategy provides search engines with additional details about your site’s content, increasing the likelihood of appearing in voice search results.
Developing Content that Answers Questions
Voice search is often about finding an instant answer to a question. For this reason, website content needs to be designed and written to directly answer questions users might voice-search, often in a conversational tone.
Improving Site Speed
The faster your website loads, the better it will rank in voice search results. That’s why at WatermelonSeed Marketing, we pay meticulous attention to optimizing site speed in our web design process.
Showcase: Voice Search-friendly Web Design at WatermelonSeed Marketing
We at WatermelonSeed Marketing have already helped a number of clients successfully revamp their websites for better voice search compatibility.
One of our successful projects includes a local dental clinic. Our team implemented schema markup and structured data to improve their appearance in voice search results — all while ensuring their site remained mobile-friendly and speedy.
Preparing for the Future of Web Design
The future of web design won’t completely revolve around voice search, but it will be a significant player. As web designers and marketers, we need to keep up with the changing trends and adapt to continually serve our clients effectively.
With our finger on the pulse of web design trends, WatermelonSeed Marketing is ready to help you gear up for the voice search revolution.
If you are seeking to modernize your website and prepare for the future of web design infused with voice search, feel free to contact us or visit us at our office in Frisco, Texas. Let’s make your website voice search-friendly!