When it comes to successfully converting leads into customers, your call-to-action (CTA) buttons play a crucial role. This is because an effective CTA can not only attract attention but also persuade visitors to take the next step, whether it is signing up for a newsletter or making a purchase. However, simply having a CTA button might not be enough; you need to make sure that it is designed and executed effectively to get the desired results.
If you want your CTAs to actually convert, then keep reading. Below, we’ll explore some of the best practices for designing and using CTAs that convert visitors into customers.
Use Clear and Concise Language
The language and wording you use for your CTA play a significant role in its effectiveness. This is because you only have a few seconds to grab your visitor’s attention and persuade them to take action. To make sure your CTA gets the job done, you should use clear and simple language while keeping it as concise as possible.
The wording should clearly explain what your CTA is asking the visitor to do. Avoid vague phrases or “fluff” statements that can confuse your visitors. Instead, think about the value proposition that you are offering with your CTA and be sure to highlight it.
Choose the Right Color
The color of your CTA button also plays a crucial role in its effectiveness. This is because different colors evoke different emotions, which can be used to elicit a desired response. For example, red is often used to create a sense of urgency and make the visitor feel like they need to take action now. Blue, on the other hand, is often associated with trust and security, making it a great choice for CTAs that are trying to make a visitor feel safe when taking the next step.
When designing your CTAs, be sure to choose colors that stand out within the design and draw the visitors attention. You’ll also want to make sure that the colors used are consistent with your brand story and the overall design of the page. This will help create a cohesive and more effective user experience.
Make It Stand Out
As already mentioned, a key component of having a CTA that actually coverts is making sure it stands out. This means the button should be easily recognizable, eye-catching and visible without being overpowering. Make sure the button is large enough to be easily clicked on, and the text and colors are in contrast with the surrounding elements. You can try bold, italic or underline formatting, and even try different shapes or icons to make it stand out even more.
Use Compelling Copy
To further increase the effectiveness of your CTA, make sure to use compelling copy. Good copywriting can increase the conversion rate of your CTA significantly and provide a clear call to action. Avoid using passive verbs and make it clear what action the visitor should take. You can also use strong verbs and action words, as well as telling the visitor an “ask” is never enough.
If you are offering any kind of incentive, make sure that it is clearly communicated. This will help encourage the visitor to take the next step and increase your conversion rate.
Test and Measure
Finally, once you’ve implemented your CTA, be sure to test and measure its effectiveness regularly. There are a number of metrics to consider when it comes to measuring the impact of your CTAs, such as the click-through rate, conversion rate, Bounce rate, and time-on-site. Testing and measuring allows you to constantly improve and optimize the design and copy of your CTAs to get the best results possible.
Creating effective CTA buttons that actually convert visits into customers is no easy task, but it is possible. By using clear and concise language, choosing the right colors, making it stand out, using compelling copy and testing and measuring, you can increase your CTA’s conversion rates and achieve desired results. If you use these best practices in conjunction with a good strategy, you’ll be well on your way to reaching your ultimate goal of turning visitors into customers.