Dental implant procedures have become increasingly popular over the past decade. The global dental implant market was valued at $2.7 billion in 2019 and is expected to grow to $4.9 billion by 2027. To take advantage of this growing market, dental practitioners are increasingly turning to online advertising, especially Google AdWords campaigns, to target prospective dental implant patients.
However, just because these travelers are looking for information about dental implants does not mean that they are prepared to accept treatment. Prospective patients need to be both cautioned and encouraged to pursue the entire dental implant process. This is where landing pages come in.
Creating a custom landing page for your dental implant campaign provides the message you need to present to your ideal future. In this article, we’ll talk about the essential elements for successful dental implant landing pages.
Key Elements for Dental Implant Landing Pages
Clear and Compelling Call-to-Action
A clear call-to-action (CTA) is crucial for landing pages. You have to sway visitors to carry out the next step; in other words, schedule an appointment. The CTA on a dental implant landing page should be direct and memorable, and provide a strong reason for proceeding.
For example, the header of your page could say, “Replace Your Missing Teeth–Learn How Dental Implants Can Restore Smiles.” Directly under that headline, a large, bold “Call Now” button could prompt visitors to schedule an appointment.
Compelling Copy
Compelling copy is likewise fundamental for an effective dental implant landing page. The copy should present the patient with a comprehensive overview of their dental implant alternatives, including answers to basic patient questions and any potential side effects of treatment.
The message should also speak to the patient’s will to improve their dental health and quality of life. A value statement should be incorporated in on the page to get the patient’s interest in.
Professional Images
Professional images are also crucial for Facebook ads and landing pages. Images of dental implant jobs, such as before-and-after images, make the message that dental implants can help boost patient self-esteem and dental health.
In addition to job pictures, digital renders of your disruptor can likewise be beneficial, as they assist patients envision the results of their treatment with dental implants.
Social Proof and Certifications
Social proof — like patient reviews and testimonials — can also persuade potential dental implant patients to book an appointment. Patients are more likely to trust their dental practitioner and proceed with a dental implant treatment when they know other patients have had positive results.
Including certifications and awards with a patient review can additionally lend reliability to the material on your landing page.
Targeting Advertisements with Landing Pages
Landing pages for dental implant campaigns can also be used to increase the effectiveness of Google AdWords campaigns. If your advertisement targets female web users between the ages of 30 and 50, you can create a custom landing page that meets their particular requests.
The information on the landing page and the language used in the copy can be personalized to communicate to your ideal patient. It is also beneficial to use imagery that meets the likewise as your advertisement.
Conclusion
Creating effective dental implant landing pages is a considerable way to attract and communicate to potential patients. To maximize the efficacy of your landing page, be sure to include a compelling call-to-action, compelling copy, professional images, social proof and certifications. In addition, custom landing pages can improve the results of Google AdWords campaigns by targeting specific web users with personalized content.
When executed optimally, landing pages can assist you generate more leads, refine your messaging and improve the conversion rate for your dental implant campaigns.