In today’s world, credibility is one of the most important things for any business. In order to build trust and reputation in the industry, it is crucial for businesses to not only have a strong online presence but also be able to establish credibility with their audience. One of the most effective ways to achieve this is through creating powerful and convincing video testimonials.
Why Video Testimonials Are So Powerful
Video testimonials from customers have the power to create trust and a sense of authenticity that other types of content simply cannot. There are two main reasons why video testimonials are so effective:
1. Visual Impact: When viewers can see the emotions and body language of the subject, it can have a big impact on their decision to trust and believe what they are hearing.
2. Authenticity: In a world where fake reviews and endorsements are so common, businesses can use video testimonials to put a real face to the glowing reviews. Not only do video testimonials make the customer seem genuine, they also make the business seem more real and personable as well.
The 6 Steps to Crafting Powerful Video Testimonials
Creating a video testimonial is an art in itself, and there are several important factors to consider in order to make sure the end result is as convincing and beneficial as possible.
1. Choose the Right Testimonial.
The very first step in creating a video testimonial is to choose the right person to give it. Ideally, you want to select a customer who is not only satisfied with the product or service, but is also articulate and engaging.
2. Plan Ahead.
Once you have selected the subject, it is time to start planning the testimonial. Make sure you have a clear objective with each video. Some possible objectives include: acknowledging a customer, explaining the benefits of a product, or even interacting with the business’s audience.
3. Script the Testimonial.
Even though video testimonials are supposed to be natural and sincere, it is a good idea to have the subject of the testimonial pre-write or at least go over exactly what they want to say. Not only will this help to ensure the testimonial stays true to the purpose, it will help the subject keep their message concise.
4. Find a Quiet, Controlled Environment.
It is incredibly important to find a quiet, controlled environment to record the video. Make sure that the thermostat is turned down, the lights are all on, and that there is no background noise.
5. Capture Footage.
Before you start, remind the subject that the video will be edited and they don’t have to rush or worry about making mistakes. Capture a variety of angles and make sure to ask the subject to deliver thank you messages, and other brand-friendly messages that can be used in the future.
6. Edit and Share.
Lastly, it is time to edit the video. Make sure all of the clips are in order and that their is a clear introduction and conclusion. Once the video is ready to be shared, it is time to share it on the business’s website, social media, and even in email campaigns.
Conclusion
Video testimonials can be a powerful tool in the business’s marketing arsenal. As long as the content is believable and relevant, video testimonials can be one of the most effective ways to build trust and credibility with the business’s audience. Take the time to plan, edit, and regularly share video testimonials and the business will soon be on its way to building a solid reputation.