Content is king in the online world. It is the driving force behind growth and success in the digital age. But as brands and businesses learn to allocate more resources and time to digital marketing activities, it becomes increasingly difficult to keep up with the demand for fresh, engaging content. That’s where content curation and creation come in. These two activities can serve different purposes and provide different benefits for businesses and brands.
Curating Content for Your Business
Curating content involves finding and sharing content created by others. When you curate content, you’re essentially highlighting pieces of other people’s work that you feel are relevant and valuable to your audience. This type of content is particularly well-suited for businesses or professionals that are in the business of sharing information or educating their audience. When done correctly, curated content can be an excellent way to build trust with your audience and establish you as an authoritative voice in your industry.
Effective content curation involves identifying high-quality content from a variety of sources and then organizing that content in a way that is interesting, valuable, and easily digestible for your target audience. You can share curated content on your website, blog, and social media profiles, and it requires less time and energy to create than original content.
The Benefits of Curating Content
The most significant benefit of curating content is that it can help you get in front of a broader audience than just your own. By sharing content that was created by someone else, you can get your brand in front of your influencer’s audience and vice versa. Similarly, curating content can help you stay up-to-date with the latest industry trends and share valuable information with your audience, making you an authority in your field.
Creating Original Content
Creating original content means crafting unique pieces that haven’t been shared anywhere else. Original content comes in many forms, including blog posts, infographics, videos, and podcasts. Whatever the medium, original content requires a significant investment of time, resources, and intellectual energy.
The Benefits of Creating Original Content
The biggest benefit of creating original content is that it gives your audience something they can’t find anywhere else. Not only can it help keep users engaged and coming back for more, but it can also help position you as an authoritative voice in your industry. It can also help boost your website’s search engine rankings because original content is more likely to be shared and linked to.
So Which Is Better?
There is no one-size-fits-all answer to this question. The right answer depends on your business’s goals, resources, and target audience. Many businesses will curate content to start with, as it’s a great way to get content out there without needing to invest significant resources. Once you’re ready to take your content strategy to the next level, consider creating original content as a way to differentiate your brand and connect with your audience in a more engaging and valuable way.