In the past few years, Pinterest has emerged as a powerful player in the world of social media marketing, especially as an entry point for e-commerce businesses focused on showcasing their products. With more than 428 million active users, Pinterest stands as one of the fastest-growing social media platforms in the industry today.
Part of the platform’s appeal lies in its unique, visual-first style. Images and videos help tell a beautiful story, and the user interface is minimalist – essentially making it the perfect platform for sharing. Many businesses are now realizing the potential of Pinterest marketing as a way to drive traffic and influence customers’s online buying behavior.
In this article, we’ll take a closer look at how to drive traffic with Pinterest marketing, including how to optimize your profile and pins to the fullest, and a few best practices for getting the most out of your efforts on this platform.
Optimizing Your Pinterest Profile and Content
Choose the Right Keywords and Hashtags
Your profile and content on Pinterest are a great place to start for driving traffic. Pinterest enables users to be proactive by including keywords, hashtags and SEO-optimized descriptions. It’s important to choose the right keywords that resonate with your target audience, taking into account the intended goals of your campaign.
This might involve conducting keyword research to find the most popular keywords in your industry. In addition to this, you should also add a few hashtags to the descriptions of your pins, as this can help your content to be discovered by a wider audience. This has the potential to significantly drive traffic to your website or online store.
Product Images: High Quality and Clear
Your product images should be of high quality and clear, with a focus on the product and its features. In order for your feature to stand out, the image should be taken from an angle that showcases the product details, and all the elements should be in sharp focus.
Additionally, photographing your product in natural light can really assist to make the image stand out. An app on a phone or a good prescription camera will get the job done, but don’t overlook the importance of lighting. Look at other brands in your niche to get ideas of what product images look best and try to mimic that style.
Post Regularly and Consistently
Post regularly and consistently to stay relevant and keep your followers engaged. This will help drive traffic when users see your pins in the feed and will also help to improve the robot ranking of your pins. Pin with intention and make sure that each pin truly adds value to your board each day.
One of the best ways to keep your pins engaging is to use a variety of types of pins on the same board. For example, create pins that include your product alone, your product with people using it, and instructional/educational pins that give helpful info. Experiment with different pin types and see which ones perform the best for you.
Best Practices for Pinterest Marketing
Engage With Your Followers
Engage with your followers by liking and commenting on their content or sending them direct messages. This is a great way to show appreciation for their loyalty and keep the lines of communication open with them. When you engage with your followers, they are more likely to like and share your content with their followers, which has the potential to significantly drive new followers and traffic.
Create Eye-Catching Pins
Your pins should stand out from the rest and be memorable. This means that you should create visually appealing images with clear messages. You can use free tools like Canva or PicMonkey to create eye-catching pins that will get your audience’s attention.
Use bold colors, interesting fonts and graphics to make your pins unique. But be careful not to overdo it, as it can make your pins look cluttered. Also make sure to create your pin at the correct size, as this helps to prevent distortion when a user clicks on the pin and expands it on the Pinterest platform.
Promote Your Pins
Promote your pins to gain more exposure and enhance your branding. To do this, attractively design your pins and include a “Pin It” button in the image. If your pins are eye-catching, users will be more likely to pin them to their own boards. Furthermore, consider using promoted pins to gain even more exposure on the platform. These pins appear in a user’s feed and are tagged as “Promoted Pins,” making it clear that they are paid promotions.
In conclusion, driving traffic with Pinterest marketing requires a bit of strategy and creativity to make the most of the platform. It’s important to optimize your profile and pins with the right keywords and hashtags and post regularly and consistently to engage with your audience. You should also create eye-catching pins and consider promoting them to gain even more exposure. By implementing these best practices, you can successfully use Pinterest marketing to drive traffic to your website or online store.