Keyword research is a critical part of any successful SEO campaign. It helps you better understand your target audience and how they are searching for information, products and services that relate to your niche. With the right keyword research tools, you can thoroughly analyze and select the most effective keywords for your website or blog. In this guide, we’ll take a look at some of the top keyword research tools available on the web and compare their features, functionality and price.
Google Keyword Planner
The Google Keyword Planner is one of the most popular keyword research tools used by online marketers. It offers a detailed analysis of keyword data, competitive analysis, and even forecasts the amount of traffic each keyword can generate. The Google Keyword Planner is also entirely free to use, which makes it an especially useful tool for smaller businesses and entrepreneurs. It’s also an essential part of Google AdWords, and is included with your AdWords account.
SEMRush
SEMRush is another popular keyword research tool. It comes with a variety of features, including an in-depth analysis of the competition for your chosen keywords, historical data about their rankings, and an excellent backlink checker. The company offers a 14-day free test drive, so you can take the website for a spin before committing. The only real downside to SEMRush is that it can be quite pricy, with monthly plans ranging from $99 – $399.
Ahrefs
Ahrefs is another popular keyword research tool. It offers an excellent backlink checker, keyword difficulty analysis, content gap analysis, and more. The downside to Ahrefs is its hefty price. Monthly plans start at $99 per month, and premium plans can cost up to several hundred dollars a month. However, their in-depth analysis and comprehensive set of features make Ahrefs a good choice for larger businesses.
Long Tail Pro
Long Tail Pro is a highly popular keyword research tool designed to help online marketers find and analyze long-tail keywords. It also comes with a number of advanced features, such as keyword competitiveness analysis, link building opportunities, and more. Long Tail Pro offers both monthly and annual plans, with the former starting at $37/month and the latter starting at $297/year. It’s a relatively affordable option, making it a great choice for startups and small businesses.
KWFinder
KWFinder is a great keyword research tool that offers features such as keyword search volume, ranking competitiveness, and keyword difficulty analysis. It’s a great option for both beginners and seasoned SEO specialists alike, as it is affordable and easy to use. Monthly plans start at $29 and come with a 10-day money-back guarantee, making it a great risk-free option for those who want to give it a try.
Conclusion
Choosing the right keyword research tool can be difficult, especially if you’re just starting out with SEO. Each of the tools discussed above offers a unique set of features and pricing. Whether you’re a small business owner or an enterprise-level marketer, you’re sure to find a keyword research tool that fits your needs and budget. Be sure to take each tool for a test drive to see which one works best for you.