Holidays are a time of fun, family, and of course, sugary treats! For dental practices, holiday season can be a golden opportunity to market their services to potential new clients as well as remind current patients about the importance of good oral hygiene. Here are some great dental promotions that your practice can run to make the most of holiday seasons.
Social Media and Email Marketing Campaigns
Start getting the word out about your holiday promotions with social media and email marketing campaigns. Showcase any upcoming specials, discounts, and bonus items for patients that book an appointment during the month of November or December. Share interesting dental tips, recipes for oral-friendly treats and ideas for holiday gifts for patients to consider for their friends and family.
Giveaways and Contests
If you’re interested in gaining some new business, consider running a contest that you can feature on social media and in-office. Offer a package deal to current or new patients, where they can earn entries for a chance to win some awesome prizes. Maybe it’s a free cleaning, a discount on their next service, or even a hall pass for their favorite holiday treat. Be sure to promote the contest on all social media channels, and let everyone in the practice know about it when they come in for their appointments.
Themed Packages
Given the fact there are likely going to be some extra holiday treats to be had in the coming months, offer patients a themed package aimed at promoting good oral health. This could include a gift certificate for a free teeth cleaning, toothpaste packaging featuring a fun holiday design, and a fun elixir for brushing teeth to ward off bad breath which could come in handy during all those holiday parties.
Gift Cards
Gift cards are an easy and convenient way to give someone the gift of good oral hygiene. Whether it’s for a patient’s close friends or family members, offer discounted holiday gift cards that can be used as presents outside of the office. This serves as a good reminder to encourage the practice of good oral hygiene. Make sure to let everyone in the practice know about your holiday gift card campaign.
Education and Classes
In addition to all of the above, you could also offer holiday-related educational classes for both patients and their family members. These could include learning how to balance their favorite holiday treats with great oral health care, ways to avoid dental-related emergencies during the holidays, and a class on fun options for oral-friendly treats. These educational classes can show patients how much your practice genuinely cares about them and their families. not only will these classes lower your practice’s liability, but they will also help increase patients’ trust and comfort with your services.
By running holiday-themed dental promotions, your practice can increase business and remind patients of the importance of good oral hygiene. In addition, it can be an excellent opportunity for your practice to show off some fun and creative ideas while also providing valuable knowledge to your patients. Good luck!