From our humble base in Frisco, Texas, we at WatermelonSeed Marketing seek to broaden your perspectives on brand exposure and digital advertising. Our team has recently been exploring the concept of multichannel marketing, a phenomenon that we believe warrants particular attention from every business, whether local or global. Understanding Multichannel […]
Digital Marketing
When we gaze at the rapidly transforming landscape of search engine marketing, it’s impossible to overlook the indelible impact of Artificial Intelligence (AI). From data-driven marketing strategies to improved customer experiences, AI has revolutionized how businesses approach search engine marketing. Redefining Keyword Research The advent of AI has significantly redefined […]
Understanding the context and the importance of data privacy in digital marketing significantly impacts the overall success and integrity of a marketing body’s campaigns, particularly in the digital realm. Understanding Data Privacy Data privacy, often interchanged with data protection, deals with the proper handling, processing, and storage of delicate data—specifications […]
Voice search technology is transforming the way we interact with the internet and is set to revolutionize the field of Search Engine Optimization. More than ever before, smart devices and voice-activated personal assistants ease tasks from simple searches to complex commands. The steep incline in the usage of this technology […]
Digital marketing has drastically changed over the past few years. One strategy that is having a monumental impact on the approach businesses take towards their marketing is personalization. It’s not just a buzzword, but rather a method that is defining how businesses reach and interact with their target audience. Personalization […]
Predictive analytics in marketing is a tool that utilizes data, algorithms, and machine learning to predict future outcomes based on historical data. Our world of marketing is shifting due to the power of predictive analytics. As a marketing company based in Frisco, Texas, we’ve seen firsthand how predictive analytics can […]
From the moment you open your business online, there’s a consistent race against search engine algorithms. One of Google’s key algorithms has recently been updated, and decoding this latest shift is crucial for your digital advertising strategy. So, let’s dive deeper into understanding this latest development. Overview of Google’s Algorithm […]
Heatmap tools are widely used in website optimization and analysis in web design and marketing. They allow users to see where on a web page visitors are looking, clicking, or scrolling. Heatmap data are collected and then visually represented using colors that indicate areas with the most user activity. With […]
Shopping cart abandonment is one of the biggest problems that online retailers face. As the name suggests, it refers to the phenomenon of customers adding items to their virtual carts, only to leave the site without completing a purchase. With an average cart abandonment rate of approximately 69.57% in 2021, […]
Organizations need to have a strong alignment between their sales and marketing teams in order to achieve the best possible return on investment (ROI) from their marketing and sales efforts. To maximize ROI, sales and marketing professionals need to work collaboratively with each other in order to create a cohesive […]