At WatermelonSeed Marketing in Frisco, Texas, we specialize in taking classic photography and reimagining it as engaging and captivating social media video content. It’s about more than a mere transformation from static to dynamic content – it’s about bringing new dimensions to each image, inviting viewers into every frame, and inciting connections that turn mere observers into dedicated followers.
The Power of Video in Social Media Marketing
Research reveals that video content is simply more engaging than static imagery on social media. The rapid movement and the allure of sound paired with sight create an engaging content experience that more static forms of content simply can’t match. It’s not just a claim we can make, it’s supported by facts.
Video Engagement Statistics
- Users spend 88% more time on a website that contains videos.
- Viewers retain 95% of a message when viewed in a video, compared to just 10% when reading it in text.
- 64% of customers are likely to make a purchase after watching a branded social video.
Transforming Photography into Video Content
At WatermelonSeed Marketing, we’re skilled at leveraging the power of photography and turning it into compelling social media video content. Here’s how we do it:
The Process
- Start with High-Quality Photography: The process begins with you sending us your high-resolution, professionally taken still photographs.
- Design a Story Board: We map out a coherent narrative for how the photos will transition into a video.
- Choose a Format: Whether it’s a slideshow, stop-motion, or time-lapse video, we work with you to choose the format that best tells your story.
- Add Movement: We use professional video editing software to create transitions, animations, and effects that add life to your photographs.
- Supplement with Premium Content: To enhance viewer engagement, we can supplement your video with premium content like drone footage, in-office slideshows, or custom animations.
- Add Audio: Finally, we add the perfect soundtrack – music and voiceovers that align with your brand’s personality and the emotion of the narrative.
Optimizing Video Content for Social Media Platforms
If you’re going to invest in social media video content, you want to be sure it’s optimized to perform well on each platform. This means understanding the specifications and best practices of each platform. For instance, Instagram is best suited for short, punchy videos, while YouTube allows for longer-form content. Understanding such nuances and tailoring your video content accordingly can dramatically improve your return on investment.
Effective Social Media Video Optimization
At WatermelonSeed Marketing, we don’t just create videos – we make sure they’re primed to perform. Here are some of the aspects we consider:
- Format: Choosing the right format for each platform can significantly impact your content’s performance. We offer guidance on optimal lengths and dimensions for every major social media platform.
- Thumbnails: A compelling thumbnail can dramatically increase your video’s click-through rate. We create eye-catching thumbnails designed to draw viewers in.
- SEO: Just like with any online content, video SEO matters. We help ensure your video is discoverable with optimized titles, descriptions, and tags.
- Captions: With more viewers watching videos without sound than ever before, captions are a must. We offer professional captioning services to make sure your message is heard, even in silence.
Why Choose WatermelonSeed Marketing?
We pride ourselves on the personal touch and the thoroughness of our work. Our team is experienced in design, content writing, photography, video production, digital advertising, and, of course, social media marketing. Our comprehensive approach means we can take your project from concept through to execution, all under one roof. We would love to guide you on your journey of transforming photography into captivating social media video content.