Understanding AdWords advertising can be confusing due to the numerous misconceptions surrounding this platform. Here, we debunk ten common myths to give you a clearer idea of what AdWords advertising truly entails.
Many believe that AdWords advertising requires a large budget. This isn’t the case. AdWords operates on a pay-per-click model, meaning you only pay when someone clicks on your ad. You’re in total control of your budget, spending as much or as little as you choose.
Your ad’s position is determined by Ad Rank, not bid amount. Ad Rank considers factors such as ad relevance, landing page experience, and expected click-through rate.
AdWords is a scalable platform available to both small and big businesses alike. Even with a modest budget, you can still reach your target audience successfully using AdWords.
Adding negative keywords helps avoid irrelevant clicks. This can save you money and increase your ad’s quality score.
While being number one might seem appealing, it’s not always the best place to be. Being in positions 2-4 can still generate significant traffic, often at a lower cost per click.
Ad extensions provide extra information about your business. However, only use the ones that are relevant. Irrelevant ad extensions could actually hurt your ad’s performance.
With Google’s Display Network, you can place ads on numerous sites across the internet. If used correctly, it can be a powerful tool to increase your brand’s visibility.
Broad match can lead to many irrelevant clicks since your ads will show for any search queries related to your keywords. It’s important to use all the match types (exact, broad, phrase) where appropriate.
AdWords campaigns require regular tweaking and monitoring. Regular check-ins allow you to make the necessary adjustments to boost performance.
Users do click on ads! They wouldn’t if they didn’t find them useful. Ads are a prominent part of SERPs and give users what they are searching for.
By debunking these ten common myths, we hope to demystify AdWords advertising for you. AdWords is a valuable advertising tool that, when used correctly, can bring significant benefits to your business.